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Wednesday, November 20 • 2:00pm - 2:45pm
The Business behind Metadata - More audience, more visibility, more revenue

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Metadata are the Link between production, distribution, archive and audience. As metadata are still underestimated and lost in some cases, other players are making business out of it. This session explains how different European media houses are dealing with different approaches – forming a picture of what is possible today and tomorrow.  

This Session is presented by dwerft - linked metadata for media

Speakers
avatar for Jürgen Grupp

Jürgen Grupp

Business Analyst Information Architecture, Schweizerische Radio- und Fernsehgesellschaft
Jürgen Grupp is the  information architect at Schweizerische Radio- und Fernsehgesellschaft (SRG SSR). He knows how to make most of the data. He has more than 20 years of experience in information and software architecture. Today he is not only coaching SRG projects but is a very... Read More →
avatar for Alexander Günther

Alexander Günther

Managing Dircetor, Sportcast GmbH
Alexander Günther has been Managing Director of Sportcast GmbH based in Cologne for 13 years now. Sportcast produces 617 Bundesliga matches and broadcasts live in 208 countries. He held various positions in the media industry after he graduated in media business management and has... Read More →
avatar for Dr. Rainer Schäfer

Dr. Rainer Schäfer

General Manager Media Services and Platforms TV, Institut für Rundfunktechnik GmbH
Rainer Schaefer is General Manager Media Services and Platforms TV at the IRT (Institut für Rundfunktechnik), the research institute of all public service broadcasters in Germany, Austria and Switzerland. In this role, he is coordinating a series of projects with IRT’s broadcasters... Read More →



Wednesday November 20, 2019 2:00pm - 2:45pm
Entertainment Stage Rotor Film, August-Bebel-Str. 26-53, 14482 Potsdam
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Attendees (25)