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Wednesday, November 20 • 2:00pm - 2:45pm
More Audience, More Visibility, More Revenue – The Business behind Metadata

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Metadata are the Link between production, distribution, archive and audience. As metadata are still underestimated and lost in some cases, other players are making business out of it. This session explains how different European media houses are dealing with different approaches – forming a picture of what is possible today and tomorrow.  

This Session is presented by dwerft - linked metadata for media

avatar for Jürgen Grupp

Jürgen Grupp

Business Analyst Information Architecture, Schweizerische Radio- und Fernsehgesellschaft
Jürgen Grupp is the  information architect at Schweizerische Radio- und Fernsehgesellschaft (SRG SSR). He knows how to make most of the data. He has more than 20 years of experience in information and software architecture. Today he is not only coaching SRG projects but is a very... Read More →
avatar for Alexander Günther

Alexander Günther

Managing Dircetor, Sportcast GmbH
Alexander Günther has been Managing Director of Sportcast GmbH based in Cologne for 13 years now. Sportcast produces 617 Bundesliga matches and broadcasts live in 208 countries. He held various positions in the media industry after he graduated in media business management and has... Read More →
avatar for Dr. Rainer Schäfer

Dr. Rainer Schäfer

Business area Media services and Plattforms, Institut für Rundfunktechnik GmbH
Dr. Rainer Schäfer is General Manager Media Services and Platforms at  IRT GmbH (Institut für Rundfunktechnik), the research institute of all public service broadcasters in Germany, Austria and Switzerland.

Wednesday November 20, 2019 2:00pm - 2:45pm
Stage 1 (Rotor Film)
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