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Tuesday, November 19 • 2:00pm - 2:45pm
The Success Journey of Factual Content

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This session will discuss how expert knowledge of social platforms and audience insight creates access to the world’s biggest viewer communities for factual content. Publishing to digital giants like Youtube and Facebook as well as upcoming advertiser-funded platforms like Tik-Tok and Instagram is both a science and an art. Sam is expert at building fan communities with great reach and monetisation opportunities. Success is about viralising both existing video content from big brands like the BBC Natural History Unit, Discovery and National Geographic, and also produciing new, digital-first content. While latest numbers show that Netflix has over 150 million subscribers, Barcroft Studios make more than 3bn views monthly. So what is the secret sauce to success – and what does it mean for factual content production today?

avatar for Sam Barcroft

Sam Barcroft

CEO, Barcroft Studios
Sam Barcroft is THE expert for building fan communities. He knows how factual content online can be monetised. He is the founder and the CEO of Barcroft Studios. His productions can be seen in big TV channels as well as on YouTube, Facebook Watch, Netflix, Snapchat and across 30 international... Read More →

Tuesday November 19, 2019 2:00pm - 2:45pm
Stage 1 (Rotor Film)
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