MediaTech Hub Conference

Until now, data has existed as dashboards, line graphs, pie charts, and scatter plots. But as the scale, complexity, and variety of modern datasets continues to grow exponentially, these traditional data visualization methods hit their limits and no long accurately communicate insights. XR (virtual and augmented reality) technologies offer a better way to explore datasets naturally and holistically, while decreasing the amount of time and effort needed to discover actionable insights. However - If data is no longer flat and no longer exists as charts and graphs - what does it look like? How will we interact with immersive ‘data environments’, and how will they increase the value of our data?